With summer around the corner, bright coloured clothing is a huge hit already. Pimkie, a European version of the popular Japanese retail clothing company Uniqlo is helping Europeans pick what colour they should wear.
Happiness Brussels (Pimkie’s agency) has installed high-speed digital cameras in key locations throughout Europe’s three most fashionable cities. The footage is collected and filtered in real-time through a color tracking software that generates infographics detailing which colors are trending where.
Wake up, check the website, and know what colour to wear…or not to wear…your choice but you’ll know what the majority are wearing!