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One of the easiest ways to stand out to someone you’re looking to impress is with a unique business card.
I may be bias because I am in the marketing and advertising industry, and its worked for me, but regardless I stand by my point.
A plain card with your name and information will give you plain results. Upon giving it to somebody, it will either be lost in their pockets and turn up when they’re doing laundry, thrown out in the garbage, or if you’re lucky end up in the rolodex with all the other cards.
As an experience hungry student I wanted to find a way to make a huge impression, even if I completely blew my meeting with them. I created a simple idea and printed my own business cards that to this day employers love when they see ( found here: http://www.behance.net/gallery/My-Personally-Designed-Business-Card/1240739). I was quickly remembered just because I chose to be different.
This week’s review comes from November of 2011 that agency Art&C did from Brazil for the company Ginga Films.
They created a traditional flipbook that showed a hand writing down the personal information and used the last card of the book as the physical business card if the person receiving it wanted just the card.
I think this idea was great because of one thing.
A business card should reflect both your personality as well as what your work entails and this example proved to do both. Is there any other better way to show someone that you work for a film company than to give them a little animated flipbook as a business card? I personally don’t think so.
It’s not hard being the patch of yellow in the field of black… you just have to show you are.